Escape Travel Group grows through the acquisition of Prima Travel
Censor has on behalf of the owners acted as advisor in connection with the change of ownership when Escape Travel Group acquired Prima Travel.
Prima Travel is acquired by Escape
Target
Prima Travel AB
Prima Travel is a Tour operator, specializing in arranging hiking and bicycle trips. Prima is the market leader in its niche in Sweden and has, since 1986, organized trips from the Nordics.
Buyer
Escape Travel Group
Escape Travel Group is one of the largest Tour operators in the Nordics, focusing on arranged trips with scheduled flights. Escape is owned by Braganza, a Norwegian investment company.