Awardit strengthens its position in the market by acquiring Crossroads Loyalty Solutions
Censor has on behalf of the owners acted as advisor in connection with the change of ownership when Awardit AB (publ) acquired Crossroads Loyalty Solutions AB.
Awardit acquires Crossroads
Target
Crossroads Loyalty Solutions AB
Crossroads Loyalty Solutions AB, founded in 1999, designs, develops and operates reward-, loyalty- and e‑commerce solutions. Among the customers are well-known loyalty programs such as SAS Eurobonus. The company is headquartered in Gothenburg.
Buyer
Awardit (publ)
Awardit helps companies increase their revenue and profitability by implementing and running loyalty programs and motivational programs targeting consumer and business customers as well as sales forces. Awardit works among other things as a bank for digital point currencies, providing everything from proprietary, independent loyalty programs, to complex coalition programs with hundreds of partners and clearing transactions between them.