Upheads strengthens its position in Sweden through the acquisition of Goodfellows Infra AB.
Censor has, on behalf of the sellers, acted as advisor and project manager in connection with Upheads’ acquisition of Goodfellows Infra AB.
Upheads acquires Goodfellows Infra AB
Target
Goodfellows Infra
For many years, Goodfellows Infra has supported companies with modern IT solutions, personal service, and strong customer presence.
With a dedicated customer focus founded on closeness, honesty, and long-term relationships, the company has developed a model that has proven highly successful, reflected in its strong customer and employee satisfaction.
With Upheads as a new partner, Goodfellows Infra gains access to broader resources and a larger Nordic platform. This creates even better opportunities for development for both existing and new employees and customers.
Buyer
Upheads
Upheads was founded in 2013 by Ove Rydland and today has over 400 employees across 13 offices in Norway and Sweden. In 2024, the company generated revenues of approximately NOK 600 million. Like Goodfellows, Upheads has a strong focus on customer relationships and prioritizes not only growth but, above all, the right people and culture.
Upheads’ Swedish operations are spread across four offices: Malmö (head office), Helsingborg, Gnosjö, and Gothenburg.
Since 2022, Norvestor has been the majority owner in Upheads.