Where is our company heading? What is the goal/destination? Do all owners share the vision? A group of owners that demonstrates unity and clarity in its ambitions greatly facilitates both the Board’s as well as the CEO's strategic work. It also contributes to a more harmonious ownership whilst reducing the risk of internal conflicts.
Do you share the same view of how your company should evolve and where the strategic destination is? Somewhere along the way, there may be reason to reflect upon the answers given to ownership questions. Why? Because they invariably provide the framework and guidelines for how the Board and CEO should work in order to achieve the owners ambitions and long-term goals.
Owner-led companies, whether they are partner-owned, family-owned or hybrid-owned, have a special dynamism in that owners often have multiple roles to handle – often at the same time:
This in turn requires that you, as owners, agree on ownership matters – because if you don’t, how can you be clear? Agreeing and clarifying ownership issues creates far better conditions that enable both the board and management to act in accordance with what the owners actually want.
An owner’s directive expresses a common ownership resolve that provides a framework and guidelines based on seven key ownership issues:
With the aim of: