Ownership strategy | Censor M&A
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Ownership plan & Owners directive

Where is our company heading? What is the goal/destination? Do all owners share the vision? A group of owners that demonstrates unity and clarity in its ambitions greatly facilitates both the Board’s as well as the CEO's strategic work. It also contributes to a more harmonious ownership whilst reducing the risk of internal conflicts.


Unity and clarity in ownership questions

Do you share the same view of how your company should evolve and where the strategic destination is? Somewhere along the way, there may be reason to reflect upon the answers given to ownership questions. Why? Because they invariably provide the framework and guidelines for how the Board and CEO should work in order to achieve the owners ambitions and long-term goals.


Owner-led companies, whether they are partner-owned, family-owned or hybrid-owned, have a special dynamism in that owners often have multiple roles to handle – often at the same time:

  • Owner role
  • Board member role
  • Operational role
  • The role of ambassador for the company’s set of values and corporate culture

The Owner Directive’s seven questions

This in turn requires that you, as owners, agree on ownership matters – because if you don’t, how can you be clear? Agreeing and clarifying ownership issues creates far better conditions that enable both the board and management to act in accordance with what the owners actually want.

An owner’s directive expresses a common ownership resolve that provides a framework and guidelines based on seven key ownership issues:

  • Long-term ownership
  • Owner ambitions – the strategic destination and ultimate goal(s)
  • Associated risks – both industry-related and financial
  • Financial commitment and contingency planning
  • Targeted returns, e.g. dividends and value growth
  • The owners’ roles and responsibilities
  • Owner information and owner management

With the aim of:

  • Creating insight, unity and commitment between the owners
  • Preventing and avoiding potential ownership conflicts
  • Facilitating the work of the Board
  • Providing a basis for the shareholder agreement