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Storskogen acquires Baldacci

baldacci olaplex

Storskogen invests in hair care through the acquisition of Baldacci

Censor has on behalf of the owners acted as advisor and project manager in connection with the change of ownership when Storskogen becomes new majority owner.

baldacci björk

Target

Baldacci AB

Baldacci was established in 2006 and is headquartered in Gothenburg. Baldacci is a brand house that offers premium haircare products with clean label and sound values at its core. Since 2018, it has also developed and launched an in- house brand called ‘Björk’

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Buyer

Storskogen

Storskogen is a privately-owned investment company that strives to be the best owner for small and medium-sized businesses. Storskogen is a long-term owner without any plan for divestment and aims to own its holdings into the eternity. Storskogen invests in companies that have a proven and strong profitability, stable cash flow and a strong position within their niche.