Båstad-Gruppen expands its offering by acquiring Sandryds
Censor has on behalf of Frankenius Equity acted as advisor and project manager in connection with the change of ownership when Båstad-Gruppen AB acquired Sandryds Group AB.
Sandryds is acquired by Båstad-Gruppen
Target
Sandryds AB
Sandryds was founded in 1991 and offers a comprehensive range under two strong brands, South West with light workwear and Smila with light workwear within healthcare. The company has long been the industry leader in sustainability and has also created a successful e-commerce solution, which together with a competitive range and design has led Sandryds to be second in the Swedish profile clothing market today. In 2018, more than three million garments were sold generating sales of SEK 184 million.
Buyer
Båstad-Gruppen AB
Båstad-Gruppen develops and sells protective and professional shoes under its own brand Monitor. The group consists of the Nordic sales companies for their own brand Monitor and Birkenstock Scandinavia AB. Through the acquisition, the company strengthens its position as a supplier to professional and profile clothing stores and at the same time broadens its distribution network. Båstad-Gruppen’s estimated turnover for 2020 amounts to just over SEK 400 million.