Censor has acted as advisor when Jetshop AB acquires the remaining shares in the software Company Keycrunch AB.
Buyer
Jetshop AB
Jetshop, the Nordic region’s largest e-commerce system provider, continues to invest in online advertising technology and acquires the remaining shares of the software company Keycrunch AB. The acquisition also marks the beginning of an increased international expansion pace of Jetshop’s offerings within online advertising.
Target
Keycrunch AB
Keycrunch is a Gothenburg-based startup company within the area of advertising technology. Keycrunch has developed a cloud-based software solution that enables online retailers to easily advertise their entire range of products and services via Google AdWords and Google Shopping, taking into account changes in the inventory and pricing. This process is completely automated and is carried out on a daily basis.